User interface is not the product category’s major problem.Īlthough there’s no question that the menus, prompts and, now, S Recommendations are confusing to the average TV viewer, the price of these sets poses the biggest barrier to entry. But if it thinks the secret to success lies in integrating Boxee’s software with its new voice-powered “S Recommendation” and Smart Hub interface, it has a rude awakening in store. The corporation featured its Internet-connected sets heavily at the Consumer Electronics Show in 2012 and again this year. Samsung has been trying to turn its smart TVs into household items for years. That doesn’t bode well for anyone hoping to see future Boxee Boxes (or Cloud DVRs, or whatever the startup might have ended up calling its streaming-video gadgets). But it does make clear that the deal helps Samsung, not Boxee, improve its user experience. As for the latter, the tech giant’s statement holds no assurances about the startup’s continued operation or hints of how its 45-person team-located in New York and Tel Aviv-will work under the corporation’s management. The first comment merely directs all inquiries to Samsung. This will help us continue to improve the overall user experience across our connected devices. Samsung has acquired key talent and assets from Boxee. For any additional information please contact from Samsung PR … We’ll have a formal statement on our website later this week. We can confirm that Boxee will be joining Samsung. When I reached out to Boxee for comment, I received this: Neither buyer nor seller are talking details yet. But whether this is what the 6-year-old startup bargained for is another matter. Clearly, it found both in this lightning deal. The company still needed an influx of cash, and just a couple of weeks ago, it was reportedly seeking a buyer or at least $30 million in funding. While it never really gained traction in the mass market, the company has a staunch base of fans who have been loyal for years. Basically, the Boxee Cloud DVR (formerly known to its adherents as the Boxee Box), like its rival Roku, is a simple and relatively inexpensive box that brings streaming video services like Netflix and Amazon Prime to your TV. Meet Boxeeīoxee, which started out focused on video streaming software, teamed up with D-Link last year on a hardware set-top box for digital video streaming. In fact, though, it’s a likely death sentence for a much-loved start-up’s technology-and one that isn’t likely to do much for Samsung, either. The unexpected news that Samsung has acquired the video-startup Boxee- reportedly for $30 million-is supposedly a plus for the South Korean company’s smart TV plans.
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